Leading Korean content firms including CJ ENM and Webtoon are joining forces with Asian-focused streamer Rakuten Viki as it launches a “worldwide celebration of Korean drama” at the end of the month.
Netflix viewers are falling in love with the Korean drama Bon Appétit, Your Majesty, which has racked up over 80 million viewing hours and holds a 97% audience score on Rotten Tomatoes. The fantasy ...
But Squid Game isn’t a total anomaly. The Korean series is one chapter in a larger story with its own name and history: a seismic, ongoing shift in the global entertainment landscape known as Hallyu.