The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

To make this possible, the LEGO SMART Brick is powered by a 4.1mm custom-made mixed-signal ASIC chip that measures smaller ...

The first is a really big one: the LEGO SMART Play system, which launches on March 1, is one of the most significant ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets starting with Star Wars ...

Lego integrates electronics with sensors, light, and sound generators into building bricks. To start, these Smart Bricks will ...