If you are not already using a chatbot on your website, you may be missing out on potential SEO and lead-generation ...

In a crowded online marketplace, successful marketers are attracting potential customers by using lead-generation tools. These tools are designed to help you find potential customers (also known as ...

I'm on a mission to review 1,000 marketing software tools and share my findings with over 100,000 small business owners worldwide. In an age where digital tools can make or break your business, I’m ...

An effective marketing plan includes identifying and describing ways to generate leads that you convert into customers over time. Finding ways to make your lead generator work automatically while you ...

Lucy Murphy, founder of Aligned AI Marketing, believes the key is balance. "You don't delegate your relationship with the ...

The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...

This is an excerpt from the B2B Lead Generation ebook, which draws on SEJ’s internal expertise in delivering leads across multiple media types. What, exactly, do you need to create a sustainable and ...

Companies need customers and, in many cases, are happy to pay for leads for prospects that have expressed an interest in their products or services. Because of this need and evolving technology that ...

Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. Today's healthcare landscape is competitive. To grow your ...

Having just navigated the worst advertising meltdown in recent history, media companies are now preparing themselves for the next plague on their business: the continuing shift away from classic brand ...