Founder of Prosh Marketing, a Fractional CMO & Marketing Strategy Agency that helps Startups & SMBs build marketing teams and go to market. I started my marketing career working at global technology ...

Measuring marketing’s many contributions to revenue growth is becoming more accurate and real-time thanks to analytics and machine learning. Knowing what’s driving more Marketing Qualified Leads (MQLs ...

While machine learning can help manage many of these complexities facing marketing teams at telcos, it’s not the starting ...

You’ve launched a great startup, and you’re confident in the product that you have to offer. The problem is that now you’re struggling to get people to pay attention to your product. At this point, ...

In the marketing world, there’s often a clear divide between outbound and inbound strategies. Outbound marketing – things like radio, TV, and print – pushes a message out to the audience. Inbound ...

Recently, quick-service restaurants are feeling more and more pressure to stay relevant in a highly competitive industry. Some brands are turning to one of digital marketing’s biggest assets, machine ...

If you are looking to start a business, work in advertising, or build your own personal brand identity online, you are going to want to spend some time learning about social media marketing. Social ...

Over the years I’ve had the pleasure of working with high school and college students as they carve out careers for themselves. Students often ask me what skills are important to bring to their first ...

More than 400 people spent time last week in Denver learning how to go from being an “introverted geek” to a savvy software marketer and seller. The 15th annual Shareware Industry Conference drew ...