Automation can drive PPC growth, but without human guardrails, it chases cheap wins instead of business outcomes.

Not all conversions are created equal. A sale of a high-value product is more valuable than a low-value one. When our ...

Google emailed advertisers and publishers yesterday that they will begin using machine learning to estimate the age of signed-in users in the United States to "protect young people as they use Google ...

Google Ads has changed. What was once a platform of manual bidding and full control is now driven by artificial intelligence, automation, and machine learning. (For simplicity, we’ll use these terms ...

Google says richer conversion imports give Google’s AI the signals it needs to improve attribution and drive stronger campaign results. Google is pushing advertisers to enrich the conversion data they ...