Instagram is a game changer for businesses. It’s free, it’s visual, and with more than 500 million active users, its potential to reach the right audience is huge. In fact, it recently rolled out new ...

While Instagram is immensely popular, much of what the platform’s users post focuses on vacations, fitness, celebrities, entertainment, food, pets and other lifestyle content. This ethos makes it ...

So, you’re looking to get a handle on social media marketing for 2025? It can feel like a lot, right? There are so many platforms and trends popping up all the time. This guide is here to break down ...

Marketers may naturally consider Instagram the tool of choice for visual professionals. But the social media channel rivals Facebook — its parent — and Twitter in driving business to today's ...

Marketers have been swamped for years now with emerging technologies which help them better identify prospects, target and re-target them, personalize campaigns and squeeze every ounce of value out of ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More The more content that social networks have to filter through, the tougher ...

The smorgasbord of socializing options is plentiful in the digital cafe, but when I talk to college students these days, nothing gets gobbled up quite like Instagram. Yes, it can be a cruel place, ...

Instagram is proving to be a strong advertising platform to drive mobile application installs, with a click-through rate of 0.8 percent compared to Facebook?s rate of 0.6 percent, according to a new ...

Over the years I’ve had the pleasure of working with high school and college students as they carve out careers for themselves. Students often ask me what skills are important to bring to their first ...