which are particularly popular among tourists visiting the capital of Portugal. The King of Trams is one of the nicknames for the elderly man who has specialized in theft on Lisbon trams for decades.

For a change of pace (and to catch your breath), consider using buses, trams, the metro and elevators. One word of caution: Lisbon's Tram 28 and the Santa Justa Elevator double as attractions ...

The key is to leverage residents and visitors already in the city and then extend this creative way to market Lisbon. Lisbon has come up with a smart marketing campaign to market the city, using ...