Midterm ad spending on local TV stations is expected to fall 7% this cycle compared with 2022, while online spending could ...
Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.
New projections from S&P Global Market Research confirm that local political ad spending will be a windfall for broadcasters in 2026, with revenue expected to reach $4.02 billion. That is up 15% from ...
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Political advertising in 2026 will be a bumpy ride
Political spending for 2026 isn’t just gearing up, it’s hitting the gas. As of November, more than $1.7 billion has already been spent toward a projected $10.8 billion total, according to AdImpact.
In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...
Recently, my backyard looked like a miniature political battleground. After a night of the Imperial Valley’s signature ...
Based on 9NEWS' research, even with the background information provided by the political action committee, Bennet ranks 11th ...
Right when it may need it the most, radio’s combined revenue outlook for 2026 just got a lift. BIA Advisory Services has bumped its US local advertising forecast to $184.5 billion, now projecting that ...
The upcoming election means political ads will once again dominate the airwaves and social media feeds, trying to prop up one ...
Oklahoma Gov. Kevin Stitt says he’s considering calling a special session of the legislature to ban the use of artificial ...
The Truth Test of the political ads in the Democratic race for governor and a new Colorado pharmacy law is sparking confusion ...
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