First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

Much like the return of the relaxer, the rise and return of the perm has been a quiet reemergence — almost the Abercrombie & Fitch of hair treatments. Much like Abercrombie, perm solutions have ...

Stacey Solomon is never one to shy away from experimenting with her style, and shocked with a completely new look on Thursday's Loose Women – presenting the ITV daytime show with a statement perm ...

Wavy hairstyles are all the rage, even among people with straight hair. But using a curling iron is fiddly and time-consuming and you also risk singeing your hair. So if you want to keep your curls ...

If you're someone that likes to regularly switch up their hairstyle, then you'll probably know exactly what it feels like when you try something new that doesn't quite work. And that's exactly what ...

Zoe Saldana is known for her radiant nautral beauty. The actress, who has Latin roots, often opts for minimal makeup, classic outfits and larger-than-life hair that's usually seen flowing freely down ...

The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually expanded ...

Ever wondered how K-pop stars like Suzy and Ive’s Wonyoung look so flawless with their wavy locks? Digital hair perms might be the reason ... There’s a certain kind of hair you can spot in any K-drama ...