Dubai-based CEO Sam Barnett leads the Middle East’s largest broadcaster MBC as it turbocharges its Shahid streaming service through a scripted content drive, and gives Netflix a run for its money.

The recently ended holy month of Ramadan, which is peak TV season for Arab audiences, has seen most streamers in the Middle East try to lure new subscribers with Ramadan releases, which have risen on ...

MBC Media Solutions (MMS), the commercial arm of MBC Group, hosted an exclusive event in Riyadh earlier this week, unveiling MBC Group’s Ramadan 2025 programming lineup and sponsorship opportunities.