McVitie’s has launched a limited-edition white chocolate version of its classic Jaffa Cakes. In an announcement on Thursday 28 April, the British biscuit maker said it had listened to “years of ...
The integrated campaign sees McVitie’s pleading with Jaffa fans to help describe the new McVitie’s Jaffa Cakes Nibbles, after the brand confessed it had no idea what it had created. In the 37-second ...
The humble Jaffa Cake has caused chaos at a lesser-known London museum after a well-intentioned tribute to the treat took a sticky turn. Peek Freans Biscuit Museum in Bermondsey, London, opened a new ...
Pladis has expanded its McVitie's portfolio with the launch of new flavours to its Jaffa Cakes line. The raspberry variant joins the brand's existing line-up, which includes: Pineapple, cherry, ...
May 31 (UPI) --British snack brand McVitie's teamed up with a Great British Bake Off champion to cook up the world's largest Jaffa Cake, which weighed in at nearly 180 pounds. Frances Quinn, who ...
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