The 2025 Macy's Thanksgiving Day Parade scored another all-time viewership high for NBC and Peacock. After the annual parade brought in its biggest audience ever last year, the 2025 parade expanded ...

The combined total will mark the highest audience on record for the annual event, increasing viewership by 2.5 million over last year. According to preliminary Nielsen data released Friday, NBC’s ...

With “Celebrations Start at Macy’s,” the company hopes to turn a year-long party platform into a way to boost both sales and cultural relevance, using storytelling, in-store experiences and brand-led ...

Add Yahoo as a preferred source to see more of our stories on Google. This year’s Macy’s Thanksgiving Day Parade has set an all-time viewership record across NBC and Peacock, delivering 34.3 million ...

West Aurora High School Marching Band members Asher and Emily Lesniak had plenty to smile about after performing as part of the Macy’s Great American Marching Band in the 99th annual Macy’s ...

The Macy’s Thanksgiving Day Parade continues to prove its status as an essential American tradition, marching its way to a new all-time viewership record in 2025. The beloved holiday kickoff event ...

Here's everything you need to know about Macy's Thanksgiving Day Parade 2025, including streaming options: To watch Macy's Thanksgiving Day Parade 2025 from outside the UK (when on holiday), use a ...

While watching the Macy’s Thanksgiving Parade on NBC last Thursday, it was possible to be awestruck by the business side of this iconic annual event. It seemed as if there was a brand-marketing moment ...