The Boston Athletic Association has unveiled a new logo for the Boston Marathon, featuring Spike (the marathon's iconic mascot) in a bold new direction. With a historic legacy built on strength and ...

The Boston Marathon will have a new look next April, as the Boston Athletic Association announced Wednesday an update to the race’s iconic unicorn logo. In honor of Global Running Day on Wednesday, ...

BANGOR, Maine (WABI) - The Great Bangor Marathon has a new logo honoring the legacy of Kenya’s Kelvin Kiptum. Kiptum set the marathon world record in Chicago in 2023 before tragically passing away in ...

BETTENDORF, Iowa (KWQC) - The Quad Cities Marathon is a little more than four months away, and on Thursday race director Joe Moreno announced big changes for the race’s 25th year. Out with the old and ...

On the occasion of Global Running Day, the Boston Athletic Association is unveiling a revised version of its iconic unicorn logo. B.A.A. officials said the new logo is intended to be a forward-facing ...

Discussions with many potential commercial partners still centre around logo positioning, banner displays and broadcast reach, and not around how the marathon can amplify an existing campaign or how ...