For example, drinking a second cup of coffee in the morning might boost energy even more. Zero marginal utility Consuming another unit provides no additional satisfaction.

Total utility is often compared to marginal utility, which is the satisfaction a consumer receives from consuming one additional unit of a good or service. Total utility helps economists ...

Total utility measures the satisfaction or benefits a person gets from the total consumption—including marginal utility—of a product or service.

The Law of Diminishing Marginal Utility It is one of the basic principles taught to students studying economics. Introduced by Lord Alfred Marshall, it forms a crux in the micro-economic level ...