Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. The festive season is both an exciting opportunity and a challenge ...

The world of small business is constantly changing. Today, a new wave of entrepreneurs is navigating an incredibly challenging environment with perseverance and optimism. Global insights from Constant ...

Evolving customer habits and technology advancements necessitate a shift beyond traditional marketing to more advanced strategies for small businesses. Personalization and conversational marketing are ...

Marketing your small retail business involves a creative, multichannel approach. You can maximize both in-store and online opportunities by using the simple yet effective marketing strategies listed ...

Whether you’re a local business owner who’s tried SEO but isn’t seeing results, a service provider who needs more consistent ...

Content marketing produces 3x more leads per dollar spent than paid search advertising, offering exceptional value for small businesses with tight budgets. While PPC offers quick visibility, content ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...