The most sophisticated martech stack can't save the wrong strategy. Real impact in marketing comes from getting the basics ...

Modern brands expect personalization, data, and enterprise-grade delivery that fragile stacks can’t provide. But are agencies ...

Explore the world of marketing automation and revolutionize your approach. Learn how to optimize strategies that drive growth ...

Marketing technology, or martech, is any software, program, or digital tool that helps a company produce marketing outcomes.

Automotive marketing firm Mudd Advertising has acquired DealerTrend, a technology company known for its dealer websites, ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

As AI reshapes how businesses generate demand, marketing leaders are poised to own commercial outcomes. Here's why alignment ...

Ranjita Ghosh, Global CMO at Wipro Limited, shares how marketing is helping businesses scale and grow by combining human ...

L'Oréal Groupe deployed Google’s Imagen 3 and Gemini multimodal models as part of its generative AI beauty content lab, dubbed Creaitech, to help its marketing team’s creative process and streamline ...

At the Media Music Marketing Summit, Vicente Pimienta, a Google Digital Coach, combined a personal testimony of faith with a practical masterclass on artificial intelligence (AI), urging participants ...