Gnomes are everywhere at the Masters Tournament in Augusta, Georgia.Augusta National/Getty Images One does not go to the Masters Tournament in Augusta, Georgia, and leave with a single hat or T-shirt.

Before the 2026 Masters Tournament action officially got underway on Thursday, fans spent the early part of the week shopping for exclusive event merchandise. Among the most popular items was the ...

AUGUSTA, Ga. — You’re probably here to read about a garden gnome, and I should probably be honest up front: This is not a story about a garden gnome. Assuming the forthcoming AI cataclysm doesn’t ...

The Masters isn't just the biggest golf event of the year on hype and viewership alone. The amount of merchandise being sold at Augusta National Golf Club - and only there - might make your head spin.

It’s been reported that the average amount spent at the Masters merch shop is around $1,000. Which is obviously high but makes sense. Who knows when you’ll be back? Plus, most people aren’t shopping ...

The Masters has arrived, and for numerous patrons at Augusta National, the merchandise shop is the first stop after entering the storied grounds. Access to Masters memorabilia is among the benefits of ...

No, it's not a gnome. It's the hand-held spectator guides that Augusta National gives out for free every year. It's equivalent of a program, with a history of the tournament, a hole-by-hole guide and ...

AUGUSTA, Ga. - You're probably here to read about a garden gnome, and I should probably be honest up front: This is not a story about a garden gnome. Assuming the forthcoming AI cataclysm doesn't ...