Joe is a classically trained journalist who’s been writing about the auto industry and car culture for 40 years, steering the editorial direction of prominent Canadian magazines such as World of ...

Renault Group/Geely venture Horse was spun off in 2023 to pursue next-generation powertrain technologies. Unlike so many other startups, Horse's brief wasn't simply to churn out new electric motors ...

As is ever the case with engineering design, the primary trade-offs occur between power (energy), performance (efficiency), and area (miniaturization). While this is especially true in designing ...

The wheel is getting a redesign. Electric powertrain and motor startup Conifer is developing small electric motors that don’t require the rare-earth elements such as neodymium that are critical to ...

Mercury Marine has just announced the launch of its two newest electric outboard motors, the Avator 20e and Avator 35e. The news follows the launch of Mercury’s first entry in the lineup, the Avator 7 ...

The team, based at MIT's Microsystems Technology Laboratories, demonstrated the system by printing an electric linear motor – the type that generates straight-line motion instead of ...

In a world filled with high-tech robotics kits and programmable gadgets, one artist decided ...

Electric vehicles are heavy, but have you heard they’re fast, too? Automakers are barking up the wrong tree when it comes to what enthusiasts want. Lightweight electric roadsters and sports cars just ...

Starter motors sit at the center of every modern ignition, yet most drivers only notice them when the key twist leads to silence. I want to unpack what that small electric motor actually does, how it ...

A major name in marine mobility is dipping its toe into all-electric motors – Mercury. The noted developer of marine technologies has launched its five initial outboards under its new Avator lineup of ...