Life cereal is again reviving Mikey, a picky eater kid that first appeared in commercials in the early ‘70s and rose to pop cultural prominence, per details shared with Marketing Dive. The ...

Remember the old Life cereal television commercials? Two kids sit at the breakfast table, looking warily at a bowl of Life cereal that their Mom had placed before them. "What is this stuff?" one of ...

I’ve written before about nostalgia being all the rage these days in advertising. Legacy brands seem to be upcycling earlier messaging in hopes of tickling our collective memory banks in a wistful way ...