As any blonde (natural or otherwise) knows: Brass is public enemy no. 1 to keeping your strands bright. This is especially top of mind during the summer months since UV exposure and chlorine from the ...

Here's how to use the colorist-favorite product to get rid of unwanted brassiness, tone your discolored strands and add vibrancy to highlights Adding sunkissed blonde highlights or lifting your hair ...

Purple shampoo is a color-correcting toner that reduces brassiness and harsh yellowing in blonde, white, gray, or silver hair. If you dye your hair blonde, purple shampoo may help your hair maintain ...

How do I use purple shampoo to tone my hair? As purple sits opposite yellow on the color spectrum, the two colors cancel each other out. Purple-pigmented shampoo, therefore, works by neutralizing ...

Maintaining color-treated hair isn’t always easy, especially when you’re routinely bleaching and trimming hair, and roots begin to grow out and ends begin to split. Luckily, purple shampoo can save ...

We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation. In the long run, a good purple shampoo can save you money at the salon People ...

Purple shampoo aims to remove yellow or brassy tones from hair by depositing a small amount of violet pigment on it during a wash. Companies often market it to those with blonde or lightened hair.

If you have blonde or silver hair, don’t you always want it to look bright? Purple shampoos have purple or violet pigments, which neutralize light hair’s brassiness and tone it to restore the original ...

There’s nothing ingenious about the name; purple shampoo is just that — a shampoo with a purple hue. But that pigment helps to neutralize unwanted brassiness and yellow tones in blonde hair. While ...