The Mini Coupe and Mini Roadster are new sports car models which were launched in the global market last Autumn, and landed in the China market on 23 February. German creative agency Interone, Mini’s ...
If the shift to battery-electric vehicles (BEVs) continues to falter, BMW and its Mini subsidiary may cope better than some others on the BEV fast-track. Most electric BMWs and Minis are built on ...
Mini USA is launching a new campaign that takes a slightly irreverent tone, timed to coincide with the New York Auto Show. The out-of-home ads, including a plane towing a banner, are near the Javits ...
MINI Asia is putting a mischievous spin on the age-old “out with the old, in with the new” routine. Its latest campaign, “Ditched for MINI,” reimagines the moment drivers trade in their old rides for ...
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