Mobile growth marketers are going through a few growing pains in the transition from ad networks to programmatic. “There’s a lack of knowledge, a lack of resources, a lack of data and it requires a ...

Editor's Note: This is part of a series of pieces looking at the year to come that Mobile Marketer will publish throughout January. For more on what to expect in the months ahead, check out our ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Financier Blackstone has agreed to invest in mobile app marketing ...

Kontagent Kaleidoscope provides insightful editorials and thought-provoking articles on mobile, web, social and big data analytics. I often wonder why Philip Kotler, the father of modern marketing ...

There are several tailwinds making the mobile environment much more enticing for ecommerce companies, leading many today to ...

Every marketer wants and needs a mobile application, but what truly makes for a great one? From a top-level perspective, it should be all of these things: a) Purposeful: it should do one thing very ...

Retargeting is a critical component of any mobile marketing strategy in 2022, especially in an extremely crowded marketplace where everyone is competing for user attention. A solid retargeting ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Independent mobile app and games developers have it really tough. If you don’t belong to a ...

What a time it’s been for AppLovin. In the past six months alone, the company’s stock price has increased by a massive 118%, reaching $621.36 per share. This run-up might have investors contemplating ...

Financial services players that have invested in customer-centric innovation during this period of uncertainty will be best positioned to come out fighting. Rattled by unemployment numbers and wracked ...

The following content is brought to you by Mashable partners. If you buy a product featured here, we may earn an affiliate commission or other compensation. The 2021 Ultimate Mobile App Marketing A-Z ...