Mr Schulman, who took over as chief executive last July, said he would revive Burberry by emphasising its “quintessentially British” heritage. It follows years of failed attempts to improve ...

Mr Schulman said: “We are encouraged by the response to our It’s Always Burberry Weather outerwear campaign and Wrapped in Burberry festive campaign. “These activations resonated with a ...

“But it’s a careful balance, and Mr Schulman won’t want to make the same mistake as his predecessors of skewing Burberry’s offering to a narrow base of luxury customers at the expense of a ...

U.S. shoppers could be a catalyst for Burberry if it improves its visibility there, something Schulman has hinted is in his plans, telling investors in November that there is "a lot of focus on ...

LONDON — Burberry chief executive officer Joshua Schulman is rapidly building his team at Burberry, and his latest hire is Charlotte Baldwin as chief information officer. Baldwin will join at ...

It marks a change from speculation since the pandemic that Burberry may be vulnerable to a takeover. Mr Schulman said he was “extremely pleased” with the results. He noted: “We have seen new ...

Joshua Schulman is candid about Burberry and himself. Despite very strong brand awareness and affinity around the world, Burberry in recent years went “a little bit off course, lost sight of our core ...

Burberry said that its “It's Always Burberry ... White added that "[while] Mr Schulman also said the company had all it needed to ‘reignite brand desire’... with sales lower year on year ...