Seiko and Supercars have launched the 2026 season in style at the DUNLOP Sydney 500, unveiling the Seiko 5 Sports 2026 Supercars Limited Edition — the first GMT watch ever created for the Championship ...

Japanese watchmaker Seiko can always be trusted to push things forward. From its Spring Drive technology, which balances a ...

From an Explorer-esque field watch to a 145th-anniversary collection, the Japanese brand never misses.

It’s been a busy year for the Japanese watchmaker. Every product is carefully selected by our editors. If you buy from a link, we may earn a commission. Learn more Seiko is the only watch brand in the ...

Dive watches are already well-suited to all seasons, given their versatile styling, legibility, robust builds and high water resistance. The new models don’t actually have any winter-specific features ...

Pepsi and Seiko have collaborated on two limited-edition watches The two models are inspired by the brand’s ’90s and modern logos Both watches are highly limited, with just 7,000 units of each ...

Why it matters: it set the blueprint for every Seiko dive watch after.

Five genuine bargains right now from the Japanese brand ...

Seiko is the only watch brand in the world that can convingly say it has something to offer everyone. And when I say produces, I mean produces, as Seiko is also the world’s most vertically integrated ...