Nike’s “Just Do It” origin story is definitely not what you’d expect ...

Nike has never been afraid to shake things up. This fall, the brand is rewriting history with the launch of its bold new campaign: “Why Do It?” - a fresh spin on the legendary Just Do It slogan. The ...

For nearly four decades, Nike has been telling people to "Just Do It." Today, the brand is reintroducing its iconic tagline, flipping it into a question: "Why Do It?" The answer to that question is a ...

In an update to its 37-year-old slogan, “Just Do It,” Nike launched a “Why Do It?” campaign aimed at a Gen-Z generation that “reframes greatness as a choice, not an outcome.” The initial television ...

Nearly 40 years ago, Nike introduced its iconic “Just do it” slogan, which ultimately fueled one of the most successful and influential marketing campaigns in U.S. history. It launched with a series ...

NPR's A Martinez speaks with AdWeek's Brittaney Kiefer about Nike's update to their iconic "Just Do It" slogan. TYLER, THE CREATOR: Why chance it? Why put it on the line? With so much at stake, with ...

Before Colin Kaepernick and "Just Do It," there was Gary Gilmore and "Let's Do It." The Missouri Real Estate Commission says STL CityWide removed a website at the center of the state's lawsuit ...

TYLER, THE CREATOR: Why chance it? Why put it on the line? With so much at stake, with so much room to fail, why risk it? MARTÍNEZ: The company says greatness is a choice and that its new slogan is ...