Advertising legend Dan Wieden, who created the iconic Nike slogan Just Do It, died last week at the age of 77 — leaving behind a legacy that... Just Do It: How the iconic Nike tagline built a career ...

Nike’s “Just Do It” origin story is definitely not what you’d expect ...

One of the world's most iconic marketing slogans was inspired by a murderer. Nike first unveiled the "Just Do It" tagline at the end of a television commercial in 1988. Since then it's become one of ...

"Just do it" isn't just for sports anymore. The Nike slogan is one of the most widely recognized brand slogans in America. For years it's helped sell sneakers and evoked a sense of athletic excellence ...

For nearly four decades, Nike has been telling people to "Just Do It." Today, the brand is reintroducing its iconic tagline, flipping it into a question: "Why Do It?" The answer to that question is a ...

TYLER, THE CREATOR: Why chance it? Why put it on the line? With so much at stake, with so much room to fail, why risk it? MARTÍNEZ: The company says greatness is a choice and that its new slogan is ...

The marketing and advertising world lost a titan of the industry after the passing of Dan Wieden. Wieden was a cofounder of the advertising firm Wieden and Kennedy, as well as the brain behind many ...

Before Colin Kaepernick and “Just Do It,” there was Gary Gilmore and “Let’s do it.” In a plain T-shirt with a bag over his head, Gilmore was strapped into a chair, waiting for a firing squad to ...