As Nvidia's stock hits a record high, the company's latest announcements suggest a strategic push to extend its AI leadership even further.

It’s game on time for Nvidia graphics card enthusiasts. Despite the focus on the company’s AI data center products the past year, the chip maker is still releasing its latest processor technologies to boost the PC gaming experiences for consumers.

The new family of gaming chips will use Nvidia's Blackwell artificial intelligence (AI) technology to create movie-quality images, he told a packed arena. The chips will range in price from $549 (£438) to $1,999, and are twice as fast as their predecessors, he added.