Location-based advertising doesn’t seem to have reached a mass audience yet, but things may be changing. San Francisco startup Placecast just announced a deal that should bring its location-based ads ...

UK music star Tinie Tempah has given a performance to just one lucky fan for an O2 ad campaign premiering tomorrow night during Britain's Got Talent. Katie Hobbs, 21, from Southampton, was the only ...

RTL AdAlliance is working with Virgin Media O2 to boost its ad sales strategy, making it easier for international advertisers to benefit from accessing the pay-TV provider’s growing library of FAST ...

Weve, the mobile ad network, has gained an extra 10 million customers after O2 bought out its partners in the company, according to David Plumb, the Telefónica digital director. Speaking with Campaign ...

O2's current level of advertising to its low-end customers is hopeless - it texts me roughly daily with adverts for cars and sports betting. Mobile advertising is a horrible user experience at the ...