The toothpaste category is a prime example, although this is starting to change as brands start to gain a better understanding of the opportunities in the mobile space. Marketing toothpaste can be a ...

Using toothpaste made with fluoride is the key to ... and used their guidance to round up options made with fluoride from brands like Crest, Colgate and Sensodyne. Many of the toothpastes we ...

Rick Owens and I share more than just an appreciation for avant-garde aesthetics—we also use the same toothpaste. Specifically, a sleek, Stockholm-born staple from the oral-care brand Selahatin.

It has a sweet flavor and screw-off cap. Any “Minions” fan ... Whatever causes a brand to call their toothpaste “natural” won’t impact its effectiveness, so long as it’s ADA-approved.