Pacsun x Gov Ball Collection is available, ahead of Gov Ball starting on Friday, June 5: Here's how to find, shop, and buy merch and apparel online.

PacSun is meeting young shoppers where they are today — and that’s online. The California-based brand, selling teenage and young adult apparel and accessories, has been leaning on a digital-first ...

While 2025 did not have a song of the summer, it had the denim wars. American Eagle, Gap, Levi’s, Abercrombie and others poured millions into marketing investments and celebrity-driven campaigns, all ...

Brand debuts heavyweight tees, onsite fan moments, and influencer access at UFC X, combining combat sports and street culture like only Pacsun can Marking its first-ever presence at UFC X, Pacsun ...

PacSun delivered its second PS Reserve drop today, which features limited quantities of today’s most hyped and sought-after sneakers from Nike, Jordan Brand, Adidas and others. “We knew our customer ...

PacSun CEO Brieane Olson said that the retailer has built a resurgence by 'co-creating' and listening to a live feedback loop ...

The Cultural Strategy That Redefined Pacsun by Brieane Olson is now available on Amazon and at major booksellers. The book is published with Forbes Books, the exclusive business book publishing ...

The actress has been partnering with PacSun for the last two years on her swim collab and just dropped her final set of suits Hedy Phillips is the Senior News Editor, Style at PEOPLE. She has been ...

The beloved New York City museum inspires an assortment of retailer-exclusive merchandise. By Erin Lassner E-Commerce Writer If you purchase an independently reviewed product or service through a link ...

Pacsun unveiled a holiday campaign titled “PacVerse,” a play on the metaverse meant to celebrate virtual identities, per information shared with Marketing Dive. At the center of the effort is a new ...

PacSun’s latest spokesperson has started calling herself “the queen of the metaverse.” For all the competition that’s suddenly appeared in the space, she does boast an advantage: She already lives ...

The unlikely coupling of art museum and mall brand has yielded three apparel collections, with a fourth releasing this month. By Callie Holtermann When Pacsun, the brand known for selling skate and ...