Sincera doesn’t fall neatly into an existing category. When the data startup – which closed its $4.2 million seed funding on Tuesday – launched in early 2022, co-founders Mike O’Sullivan and Ian ...

The ad industry speculated a great deal about how The Trade Desk might put Sincera to use after its acquisition of the ad metadata and analytics startup in January. We now have one indication of how ...

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Sincera’s focus on objective insights could help clients get smarter with their ad spend amid the rise of channels like retail media networks and connected TV. Snapping up Sincera could advance The ...