The Pop-Tarts Bowl is upping the ante. After frosted strawberry lived its dream of being consumed after last year’s inaugural game, the bowl game is introducing three new mascots this year: frosted ...

The suspense — and hunger pangs — are over. Pop-Tarts has revealed which discontinued fan-requested Pop-Tart flavor will be brought back to shelves and compete in the "Edible Mascot" competition at ...

Update: The three Pop-Tarts Bowl mascots have been announced. Follow updates from Miami vs. Iowa State to see which one goes in the toaster afterward. The big excitement at this year's Pop-Tarts Bowl ...

The first edible mascot fulfilled its destiny of being eaten by the winning team at this year's Pop-Tarts Bowl. A new college football tradition was born in the fires of a giant toaster on the night ...

The Kansas State Wildcats devoured the toaster pastries after their victory David Rosenblum/Icon Sportswire via Getty The Kansas State Wildcats’ win over the North Carolina State Wolfpack was made a ...