Marketers, how much power do you have over pricing? New data shows that a surprisingly high number of your peers are deeply involved in pricing decisions. How companies price what they sell can range ...

Not that it has been ignored, but price is rarely included as a key part of strategy. It is usually considered tactical and ...

Pricing is notoriously hard to change. It impacts revenue immediately, involves risk, and requires alignment between product, ...

Strategic pricing reduces acquisition waste, builds trust faster and moves leads through your funnel more efficiently.

Everyday low pricing, high and low prices, leader pricing, there are a lot of general strategies firms may use to set their overall pricing strategies. It is why you know to go to some stores only ...

The recent lawsuits associated with HP preventing third-party ink cartridges from being used in their printers highlight the ...

Forbes contributors publish independent expert analyses and insights. Rhett Buttle covers the intersection of the private and public sector. Healthy margins are essential to launching and growing ...

Explore how smart companies understand their customers’ value journey and design an end-to-end revenue strategy that capitalises on the true earning potential of their brands and offerings on this ...

Pricing models can be powerful growth levers. A bad pricing model will impede growth and can even doom an otherwise promising startup, whereas a good model will capture some of the value that a ...