The healthy tension between art and commerce – or content and commerce, if you want to be less pretentious about it – has always been tricky to maintain. And as any of us who work in digital media can ...

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the ...

The post tvbeat & Spectrum Reach Launch Programmatic Linear TV Solution To Expand CTV Advertising Using Traditional TV Ad Inventory originally published on TV News Check.

According to Adam Paul the old-school programmatic ads – the ones bought across multiple platforms without regard to context or audience – are underperforming on CTV these days.

It’s hard to say. Performance-oriented The sheer number of CTV channels available right now makes it an ideal performance channel. When brands can identify audience targets that match their criteria ...

Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, recently announced a strategic partnership with LG Ad Solutions to speed up addressable advertising in the connected TV ...

To advertise effectively, drive conversions and remain competitive, businesses need to experiment with CTV marketing and also keep an eye on its trends.

CTV pause ads on Fubo drive 33% more brand engagement than video ads alone, according to the Company’s internal data, reinforcing the power of the interactive ad format.

The platforms are among the biggest for advertising delivery to those who watch television content via streaming, Pixalate says.

Available now, the resource delivers actionable insights enabling brands to overcome the lack of transparency that hampers confidence in programmatic CTV ad buying today.

Integrating Programmatic OOH into your wider media strategy isn’t about adding “one more channel”. It’s about weaving it into ...