For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...
Columbia Daily Tribune on MSN
CC Biz Buzz: Dos and don’ts for using AI in digital marketing
Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...
These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...
CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...
Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...
The second season of “Bowlmates” arrives with more episodes and a bigger focus on cross-promotion on the chain's main social ...
Market Realist on MSN
How a competitor benchmarking tool can elevate your marketing strategy
As new tools continue to drastically redefine the digital landscape, competitor analysis tools provide invaluable information ...
Pharma marketers enter 2026 asking where DTC fits in the DTP era. | Pharma marketers enter 2026 asking where DTC fits in the ...
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