I think it’s rare when someone sticks to the career they started with when they entered the workforce. It’s certainly not the case for me, as I’ve bounced around a bit between sales, marketing and ...

A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

A challenge that some business owners may face is to find a way to be seen as different from their competition. Through the use of a marketing differentiation strategy, a business owner can create the ...

Opinions expressed by Entrepreneur contributors are their own. Not that it happens often, but sometimes the product itself is the marketing. And in those rare cases, businesses thrive without ...

Discover how perceived value affects customer choices and price in marketing, emphasizing attributes that elevate your product above competitors.

DALLAS -- In one of the broadest product promotions in its history, 7-Eleven Inc. is partnering with Zygna to offer FarmVille-, Mafia Wars- and YoVille-branded items on many of the convenience store ...

Ever wonder if marketing vs advertising are one and the same? Spoiler alert: They’re not. Here’s why successful companies have strategic plans for both. So what’s what? By definition, marketing is the ...