Smart companies spend better, not more. Use data to target the right people and focus on lifetime value. Micro-influencers ...

Las Vegas has long used creative marketing campaigns to attract visitors, with iconic slogans like "What Happens Here, Stays ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Creator marketing is fast becoming a crucial element of modern-day brand marketing strategies. In fact, a 2022 report by CreatorIQ shows that 48% of the brands it surveyed spend at least $100,000 on ...

Meanwhile, cross-selling emails showcase a range of products and related items. Using a mobile phone as an example again, a company might email its customers trying to sell them on updated phone plans ...

You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...

Although many recent collaboration campaigns tend to focus on sneakers and their co-creators, that doesn’t mean they can’t be ...

A rendering of a sign on LA's Sunset Boulevard promoting Max, the rebranded Warner Bros Discovery streaming service. Courtesy of Warner Bros Discovery The last time the parent company of Warner Bros ...

The Central Arkansas Library System spent over $50,000 on a recent promotional campaign featuring University of Arkansas quarterback Taylen Green. The campaign’s elements included a photo shoot, an in ...

The intersection of celebrity marketing and cultural sensitivity has created an unexpected firestorm for American Eagle Outfitters, whose latest denim campaign featuring actress Sydney Sweeney has ...

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s largest marketing campaign ever. Sales at McDonald’s US locations open at least a ...