Piyush Pandey wanted someone with a girl next-door vibe, not a glamorous model or professional dancer, and finally picked ...
Piyush Pandey’s iconic Cadbury ad in 1994 turned unknown Shimona Rashi into the beloved 'Cadbury girl,' making her a national ...
Piyush Pandey’s 1994 Cadbury Dairy Milk ad redefined Indian advertising. It turned Shimona Rashi into the nation’s sweetheart ...
A new booklet by Or Hachasidus for the first two parshios in the Torah marks the conclusion of sixty years since the Rebbe ...
How Piyush Pandey Found Shimona Rashi, the Cadbury Girl Who Redefined Joy in Ads Before Social Media
How advertising legend Piyush Pandey found Shimona Rashi, the Cadbury Girl whose iconic 1994 ad captured India’s heart and redefined joy in advertising long before social media existed.
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