This refers to a model of human behaviour which states that people act the way they do because they believe that the benefits of their actions will be higher than the associated costs. Proponents of ...

Discover how rational behavior shapes economic decisions, leading to optimal benefits and utility, with examples illustrating ...

This course reviews some of the most important developments in contemporary sociological theory. It examines work in such areas as relational sociology; rational-choice theory and ethnomethodology; ...