OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics and e.l.f. SKIN have launched a new one-of-a-kind experience, e.l.f. UP!, on Roblox, a global immersive platform for communication and connection.
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More e.l.f. Beauty is launching a Roblox game, e.l.f. UP!, to help Gen Z and ...
E.l.f. Beauty will sell real-life makeup products that users can buy virtually on Roblox. The cosmetics company has drawn 12 million total visits on Roblox through its "e.l.f. UP!" program. In April, ...