In 1954, Pan Am Airlines approached Rolex with a request. The advent of commercial jet travel meant that their new transatlantic routes were taking pilots further than ever before, crossing up to six ...

A Rolex watch that made a trip to the Moon is going up for auction – and the price will be out of this world. RR Auction house is offering the GMT-Master ‘Pepsi’ model watch which belonged originally ...

We’ve been reporting a great deal on the depreciation of Rolex sports watches in the vintage, neo-vintage, and pre-owned market, with marked declines in the value of the GMT Master, the Submariner, ...

This particular Rolex GMT comes with the added bonus of historical significance. The watch comes from its original owner, United States Navy veteran Thomas Francis Finley Jr. Finley served for 28 ...

But more than just a wrist expander and a friendly new price point, this 40 mm Rolex Pepsi GMT-Master II also comes outfitted with a new caliber for an extra pop. The new 3285 caliber gave birth to 10 ...

One year on from the launch of Rolex’s stainless steel “Pepsi” bezel GMT-Master II, we take a look back at the history of the globetrotting model You may or may not know that it was at the ...

“Pepsi” has been on the lips of Rolex enthusiasts – and watch lovers in general – since last month’s Swiss trade fair Baselworld 2018. For “Pepsi” is the nickname of the latest US$14,000 Rolex ...

The Rolex resale market peaked in early 2022 thanks to low interest rates, and booming stock and crypto markets – but is now levelling out, with some timepieces worth thousands of dollars less However ...