Much ado is made each year when Rolex releases new watches. Back in 2018, when the most recent Pepsi GMT Master II was launched in stainless steel, the model was immediately valued at double its ...

In the world of premier luxury watch brands, few brands bring the passion and playful banter as Rolex. From their iconic ‘Pepsi’ GMT-Master to the exclusive ‘Paul Newman’ Daytona, the nicknames ...

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This particular Rolex GMT comes with the added bonus of historical significance. The watch comes from its original owner, United States Navy veteran Thomas Francis Finley Jr. Finley served for 28 ...

The Datejust is the best-selling, the Submariner the most iconic and the Daytona the most hyped. But if you were to poll a group of watch enthusiasts and ask them to name their favorite Rolex watch, I ...