Although everyone knows Pepsi as a refreshing soda drink, Rolex and watch lovers know it as one of the most iconic wristwatches on the market. While Rolex Pepsi might sound like it, this nickname ...

A Rolex watch that made a trip to the Moon is going up for auction – and the price will be out of this world. RR Auction house is offering the GMT-Master ‘Pepsi’ model watch which belonged originally ...

But more than just a wrist expander and a friendly new price point, this 40 mm Rolex Pepsi GMT-Master II also comes outfitted with a new caliber for an extra pop. The new 3285 caliber gave birth to 10 ...

In 1954, Pan Am Airlines approached Rolex with a request. The advent of commercial jet travel meant that their new transatlantic routes were taking pilots further than ever before, crossing up to six ...

In the world of premier luxury watch brands, few brands bring the passion and playful banter as Rolex. From their iconic ‘Pepsi’ GMT-Master to the exclusive ‘Paul Newman’ Daytona, the nicknames ...

IS YOUR watch gaining or losing value? The colour of its bezel – the ring around the watch face – could be crucial. The Bloomberg Subdial Watch Index shows two Rolex models are diverging in price on ...

Value for money is the most important trend in watches at the moment, and recession-proof Rolex, despite having a banner year, is on board. The Rolex GMT-Master II, a hit when it was introduced in ...

This particular Rolex GMT comes with the added bonus of historical significance. The watch comes from its original owner, United States Navy veteran Thomas Francis Finley Jr. Finley served for 28 ...

We’ve been reporting a great deal on the depreciation of Rolex sports watches in the vintage, neo-vintage, and pre-owned market, with marked declines in the value of the GMT Master, the Submariner, ...

In the world of luxury watches, there are specific color combos that get people excited. Green? That’s a “Hulk” like the popular superhero. Half black, half blue? A “Batman,” again, for the DC hero.

Rolex is such a force to be reckoned with in the luxury world, and its products are so iconic, that an entire nickname-based taxonomy has developed around the brand’s wares. Though certain other ...