Owning a Rainbow—surprise, surprise—isn’t necessarily first come, first served. The Rainbow Daytona is not only a sought-after timepiece for collectors, but also among Hollywood A-listers, Pop icons, ...

The first-ever Rolex ‘Rainbow’ Daytona chronograph watch is set to come to auction and could fetch more than $3.5 million. The Rolex from the 1990s will be put on the block in Geneva on November 8. In ...

Add Yahoo as a preferred source to see more of our stories on Google. While in Dubai for the launch of the most lavish Rolex Certified Pre-Owned boutique in the world—operated by the illustrious ...

When Rolex unveiled its Rainbow Daytona in 2018, the flamboyant rose-gold chronograph set with a gradated splash of colored sapphires around the bezel raised eyebrows. “It was something so playful and ...

There is no shortage of A-listers who have bought a Rolex or two. It's basically a right of passage for the super rich at this point. But for some of them, collecting Rollies has grown into something ...

I think it’s safe to say that without Zenith and its iconic El Primero movement, the Rolex Cosmograph Daytona as we know it today may not exist. When Rolex’s famous racing chronograph debuted back in ...

The pot of gold at the end of the rainbow is not some leprechaun treasure: it’s a Rolex watch that stands out as the most flamboyant Rolex ever made and a memorable timepiece that’s not for the faint ...