Consumer behavior is playing a more prominent role in shaping key retail shopping seasons, according to a new retail report ...

As AI reshapes how businesses generate demand, marketing leaders are poised to own commercial outcomes. Here's why alignment ...

American Airlines says it has recovered close to three-quarters of the sales revenue share that it lost when it was aggressively pushing to drive bookings to its website, app and NDC-enabled channels.

Marketplace pressures and low productivity are weighing on sellers. Still, sales teams continue to push through challenges to grow. 79% of sales teams increased revenue over the past 12 months. In ...

Santa Barbara's sales tax revenue came in lower than expected to end the fiscal year. Credit: Joshua Molina / Noozhawk photo Despite a half-cent increase in its sales tax, the City of Santa Barbara ...