When making one, keep it short and to the point. Most experts agree that videos between 60 and 90 seconds work best for social media in 2025. You want to get your message across without losing your ...

Uncover the differences between organic vs. paid social media and how to create an effective strategy that aligns both types of social media. In the ever-changing social media landscape, many ...

Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, ...

With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren’t just places to scroll—they’re places to sell. As consumers spend an average of 141 minutes per day on ...

Social media has been a part of most of our lives now for more than two decades. But it certainly hasn’t stood still. The first social sites like Classmates and Myspace were replaced by others like ...

Social media brand fails happen when companies lose sight of their audience, rush content without proper review or attempt to capitalize on trending topics without understanding the context. The ...