The numbers are staggering. Approximately 5.3 billion people use the internet worldwide. There are 4.95 billion active s ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

In the digital age, the question of whether social media is essential for building a successful business has become a hot topic of debate among entrepreneurs and business leaders. With billions of ...

This is where Bloom excels. As a full-stack social media marketing and digital marketing agency, Bloom offers tailored solutions that enhance brand identity, optimise performance and create meaningful ...

Though it’s a little bit different than platforms where all users have profiles and post their own content, the most-visited ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...

(Ad) Success in the real estate industry is all about building and nurturing connections. For nearly all realtors, this means creating a solid social media presence that will make it easy for ...

If you’ve been dragging your feet on social media or just randomly posting here and there without a real plan, 2025 might be the year it finally catches up to you. While you’ve been overthinking ...