01/15/2019 — Bra shopping is one of our least favorite tasks: They’re expensive, it’s hard to figure out what size you need, and you often end up with one bra that works pretty well and a bunch of ...

"SOMAINNOFIT" involves a proprietary app that connects via Bluetooth to the SOMAINNOFIT bra. As with Like A Glove's fit leggings, the app-plus-bra tech captures and records key body measurements, then ...

Finding the right bra size can be an arduous process, and the vast majority of women aren't wearing the size they should. But Soma is looking to make it slightly less awful to track down the right bra ...

FORT MYERS, Fla., July 17, 2019 /PRNewswire/ -- Chico's FAS' (NYSE: CHS) intimate apparel brand, Soma, today announced its partnership with retail concept, b8ta and an expanded partnership with QVC ...

As many as 80% of women are wearing the wrong size bra, but the Soma Innofit smart bra (one of our Top Picks for CES 2019) can change that. It’s a wearable, Bluetooth-enabled device that finds the ...

Chico's FAS on Wednesday announced its Soma intimates brand is partnering with retail concept b8ta, according to a company press release. The "SOMAINNOFIT " bra, which uses technology to help ...

Soma is offering Memorial Day deals on bras, panties, and other lingerie. Deals include buy-one-get-one 50% off select bras, 5 panties for $39, and buy 3 get 2 free Vanishing Panties. Soma bras are ...

Consider these tips next time you go bra shopping. Because people have been looking for comfort for the past two years, bras have taken a bit of a backseat. But now that things are opening up again ...

What: Soma has released new additions within its signature Enbliss bra line, just in time for spring. The collection features a vast selection of bra silhouettes with a streamlined fit and minimal ...

A bad bra can wreck your day. There's nothing worse than splurging on a $70 bra only to have it fit poorly or poke you in the side with an uncomfortable underwire. Thankfully, Black Friday is right ...