College athletics directors are still absorbing the impacts and implications of the proposed settlement of three athlete-compensation antitrust lawsuits that the NCAA and the Power Five conferences ...

In less than two weeks, South Carolina will begin its 2024 season at home against Old Dominion and 80,000 folks will gather inside Williams-Brice Stadium ready to see some important things. Is ...

The University of Alabama athletics department announced its partnership with with the U.S. Navy's Maritime Industrial Base Program, one that will include the program's logo on Saban Field at ...

College football leaders are reportedly meeting to discuss allowing corporate logos on fields and uniforms in college football. Will and when could it be coming to Georgia? Few things in sports are as ...

The June 6 vote comes off the back of a landmark settlement, which will allow schools to directly pay student-athletes through a revenue-sharing model starting in the fall of 2025. Colleges will be ...

As college football games begin this weekend, the sport is looking and feeling more corporate, with schools continuing to shift their business models in the first year of revenue-sharing. This season, ...

Manchester United are going to have a sponsor on the back of their shirts for the first time in their history this season. The Red Devils have always been at the front of the queue in sponsorship ...

A helmet logo sponsor is coming to Minor League Baseball beginning in 2025. MLB announced a helmet sponsorship deal with Strauss, a German-engineered performance workwear company, that includes both ...

Major League Baseball teams will be allowed to have patch sponsors for the first time beginning with the 2023 season and some teams have already cashed in on the deal. The New York Yankees, with the ...

South Carolina’s Williams-Brice Stadium Joshua Boucher [email protected] In less than two weeks, South Carolina will begin its 2024 season at home against Old Dominion and 80,000 folks will gather ...