A veteran consumer product officer shares the corporate strategy that small business owners can use to boost sales and ...

This planning and production process is known as a new product introduction (NPI), which can kick off a year or more in ...

Whether it's through groundbreaking new uses or by solving persistent problems, new product categories are all about making ...

Launching new pharmaceutical products has never been simple, with marketers well aware that a poorly planned and executed initial launch for a new product makes it very hard to be successful in ...

A product launch success determines 81% of a drug’s sales performance. Still, research also suggests that many companies are not optimising their strategies for this crucial period: 67% of ...

It's next to impossible to guarantee a successful product launch. What you can do is increase your odds of success by ensuring your product is ready to launch with a little rapid market-testing. The ...

Launching a new food product is exciting, but the odds of success are daunting; research shows “85% of consumer-packaged ...

Are you ready to launch your first paid product but feeling nervous? Don't worry — starting small with the right type of product is the secret to success. Read on to learn how to outline clear ...

John Arena is interim president of global pharma services at Cencora, managing a team that offers a broad range of solutions ...

[00:49] Launching a product in today’s competitive market takes more than just a great idea. It requires strategy, precision, and the right insights. Welcome to unlocking launch success expert ...